Wednesday, February 29, 2012
Advertisement
Digiday Mobile | Thursday, March 1, 2012 | Los Angeles
Putting the Third Screen First. Mobile Media is stealing attention from every other form of media, especially the traditional Web. Yet it has barely put a dent in the budgets spent on online, let alone on TV. With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention. Even DR advertising has large hurdles to overcome on the small screen. Can we evolve beyond our fat thumbs to make mobile marketing worth the effort? The Digiday Mobile conference explores the potential and the pitfalls of mobile marketing and asks whether the third screen will take center stage or be relegated to mini-Web status and limited to mini-Web budgets.

REGISTER TODAY!

Save $100 on the Digiday Mobile Conference with Coupon Code SOCALTECH

http://digidaymobile.com/

Report: LegalZoom Nears IPO
Glendale-based LegalZoom, the online legal documents site which was co-founded by Brian Lee and lawyer Robert Shapiro, is reportedly about to file for its IPO, according to a report today. Reuters, citing sources close to the firm, said the filing is expected in coming weeks. According to industry sources, LegalZoom has been prepping its IPO since at least 2010; local industry insiders have predicting an IPO filing for the company since mid 2010. The rumor of a reported IPO filing has been circu (More info...)

posted on Wednesday, February 29, 2012(Full story)


Silicon Beach Heads To SXSW
Los Angeles companies are looking to help get the word out next week about their companies--and the area--at SXSW, the annual technology and music festival held in Austin, Texas, a group of companies said Wednesday. In an effort to help brand the growing Los Angeles technology scene, a number of local companies said they are organizing a Silicon Beach Showcase, where local LA startup will be showing off their products and introducing people to companies. The companies presenting include BetterWo (More info...)

posted on Wednesday, February 29, 2012(Full story)


uSamp Aims At B2B Market
Encino-bsaed uSamp, which operates an online survey panel network used by companies to conduct market research, said Wednesday that it has launched a new service aimed at the business-to-business market. uSamp said its new service--TheWhiteboard--provides a panel specifically aimed at business-to-business decision makers. uSamp explained that the new service recruits panelists with loyalty reward programs in the hotel, airline, and travel industry. The company said the new panel helps gain acces (More info...)

posted on Wednesday, February 29, 2012(Full story)


StockTwits Updates iPhone App
San Diego-based micro messaging service StockTwits, which allows fans of the financial markets to exchange stock tips, interact with others, discuss companies, and more, said this week that it has updated its iPhone app. The firm said the app includes a number of filters of its streams, based on category, plus also allows users to track what is trending on the service in real time. StockTwits is led by Howard Lindzon, who is an active angel investor and former founder of Wallstrip, which he sold (More info...)

posted on Wednesday, February 29, 2012(Full story)


Yammer Dwarfs Parent Geni In Fundraising Round
In the case of the kid getting much (much) larger than its parent, Yammer, the one time spinout of Los Angeles-based genealogy and family tree website Geni, has now squarely out-raised venture capital than its parent firm, saying Wednesday that it has raised an $85M funding round. The round--rumored to be valued at $500M to $600M--brings Yammer's total raised to $142M. The corporate micro-messaging service, which started in Los Angeles as a side project of Geni engineers looking for a better way (More info...)

posted on Wednesday, February 29, 2012 (More)(Full story)


Websense Rolls Out New Mobile Security Product
San Diego-based security software developer Websense reported Wednesday that it has launched a new, mobile security product aimed at mobile devices such as iPads, iPhones, and Android. The firm said its Websense TRION Mobile Security product offers up data loss protection, prevents malicious app downloads, protects against malware and also offers mobile device management to users. Pricing on the new product was not announced.

posted on Wednesday, February 29, 2012(Full story)


Blizzard Entertainment Chops 600
Irvine-based Blizzard Entertainment, the developer of the popular World of Warcraft, massively-multiplayer online game, said this morning that it has cut 600 jobs. The firm said approximately 90 percent of the cuts would come from departments not related to game development. The firm said it had to make "difficult decisions" as the industry has evolved. The company said that the team working on World of Warcraft will not be impacted. Blizzard is a unit of Activision.

posted on Wednesday, February 29, 2012(Full story)


Nirvanix: Use Our Storage, Avoid Disk Drive Shortage
San Diego-based Nirvanix, the provider of cloud-based data storage services, is looking to address a shortage of disk drive storage on the market--by pointing enterprise users toward the firm's own, cloud-based storage services. Nirvanix is looking to take advantage of a disk drive shortage, the result of last year's widespread and devastating floods in Thailand, which managed to take out a significant percentage of the world's disk drive manufacturing capacity. Nirvanix contends that users are (More info...)

posted on Wednesday, February 29, 2012(Full story)


WD Divests 3.5-inch HDD Assets To Toshiba
Irvine-based Western Digital, the manufacturer of hard disk drives, reported this morning that it has reached an agreement with Toshiba Corporation, to divest certain assets for manufacturing and selling 3.5-inch hard drives. WD said the move comes to address the regulatory agencies approving and reviewing its planned acquisition of Hitachi Global Storage Technologies. Financial details of the sale were not announced. WD said the move is conditioned on closing of WD's own acquisition of Hitachi (More info...)

posted on Wednesday, February 29, 2012(Full story)


Advertisement
Win a SBIR/STTR - March 29 - Chapman University
TRITECH presents: Win a SBIR/STTR Award WORKSHOPS
on the $1 BILLION ANNUAL SBIR FUNDS FROM DEPARTMENT OF DEFENSE

Gain a competitive edge in winning Small Business Innovation Research
(SBIR) or Small Business Technology Transfer (STTR) funding through our
workshop series.

Date: March 29,2012
Location: Chapman University

Pre-proposal Workshop: How to successfully make and effective proposal
Post-Award Workshop: How to Navigate the Post-Award Process

Registration Info: http://tritechsbdc.eventbrite.com

SPONSORS: Crowel & Moring // Stradling Yocca // Riverside County EDA //
City of Riverside

Advertisement
What is a PEO? Benefits for small and medium-sized businesses
What is a PEO? An introduction to the PEO model and its benefits for small and medium-sized businesses

As an entrepreneur, you did not enter into business to become a human resources manager. You have no interest in contending with payroll twice a month, negotiating benefits for your employees, or worrying about how to comply with a litany of government regulations. You entered into business in order to sell a product or provide a service, and generate revenue doing what you do best. But HR is a necessity when you have employees. And what could be better than taking a piece of your business – which although a necessity, is also a distraction – off your plate, and making it somebody else’s problem? This is what a PEO can provide and in this paper you’ll learn about all its benefits.

Learn more at: http://www.socaltech.com/trinet/wp.php?id=2

Advertisement
Digiday Agency | Wednesday, February 29, 2012 | Los Angeles
Digiday Agency: Retooling for the Future. Traditional media has been disrupted. Advertisers are faced with more options than ever to reach consumers. At the same time, the agency model has been turned on its head. Tried-and-true practices and business models are under fire. Agencies must help their clients rethink how they reach consumers while at the same time rethinking how they make money. In a world of pressure to deliver ROI under the spotlight, agencies are moving to evolve. How do agencies drive their own innovation to ensure success for themselves and their clients in today's data-driven digital media landscape? At Digiday Agency, we focus on the challenges and the opportunities in building great modern agencies.

Register today!

Save $100 on the Digiday Agency Conference with Coupon Code SOCALTECH

http://digidayagency.com/

Advertisement
Shaking the MoneyTree 2012
Please join PwC, the Los Angeles Venture Association, and a distinguished panel of venture capitalists and industry experts for their insight into results of the MoneyTree Report.

The MoneyTree Report is a quarterly study of venture capital investment activity in the United States. As a collaboration between PwC and the National Venture Capital Association, based upon data from Thomson Reuters, it is the only industry-endorsed research of its kind. The MoneyTree Report is a staple of the financial community, relied upon by entrepreneurs, government policymakers and the business press worldwide.

Q4 2011 and 2011 Year-End Results:
Thursday, March 1, 2012
6:00pm – 8:30pm
Fairmont Miramar Hotel & Bungalows
101 Wilshire Boulevard, Santa Monica, CA 90401

To register for Shaking the MoneyTree, visit http://www.lava.org

Advertisement
What is a PEO? Benefits for small and medium-sized businesses
What is a PEO? An introduction to the PEO model and its benefits for small and medium-sized businesses

As an entrepreneur, you did not enter into business to become a human resources manager. You have no interest in contending with payroll twice a month, negotiating benefits for your employees, or worrying about how to comply with a litany of government regulations. You entered into business in order to sell a product or provide a service, and generate revenue doing what you do best. But HR is a necessity when you have employees. And what could be better than taking a piece of your business – which although a necessity, is also a distraction – off your plate, and making it somebody else’s problem? This is what a PEO can provide and in this paper you’ll learn about all its benefits.

Learn more at: http://www.socaltech.com/trinet/wp.php?id=2

Advertisement
Fetch Recruiting, Inc.
Fetch Recruiting, Inc. (http://www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

Advertisement
Binary Pulse Technology Marketing. We Create Demand.
Binary Pulse Technology Marketing
We Create Demand for California's Technology Companies

For more than ten years, dozens of Southern California's industry-leading
tech firms have turned to Binary Pulse for their demand-generating
strategies and programs.

Our services include:

-- Demand Generation Planning and Execution
-- Channel Program Development
-- Lead Capture and Management
-- Web Site Development & Search Engine Marketing
-- Corporate and Product Branding
-- Online Integration Strategies
-- Reseller Recruitment
-- Multimedia Presentations
-- Social Media Marketing

Please visit us at http://www.binarypulse.com
to learn more or give us a call at 949-336-7400.

Sponsored By

 

Recent Interviews

Browse Issues