Friday, August 15, 2014How Kixer Is Connecting Mobile Web Users To Apps
Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? Los Angeles-based Kixer (www.kixer.com) has figured out one way--which is to connect those mobile users with ads from app developers, who have the opposite problem of trying to boost their user base. We recently spoke with the CEO and co-founder of (More info...)
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Conversion Logic Applies Data Science To Video Ad AttributionA new, Santa Monica company, Conversion Logic launched yesterday, in an attempt to help companies better understand how their video advertising is doing--using data science. The new startup, which was founded by Trevor Testwuide and Alison Lohse, says it is looking to make it easier for brands, ad agencies, media buyers, and digital marketers to gain insights into video, to better understand what video ads are providing conversions. Testwuide and Lohse were both formerly at Visual IQ, and Lohse (More info...)
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Factual Launches New Tool WIth Dropbox, TastemadeLos Angeles-based geodata provider Factual has tied up with Dropbox and Tastemade on the launch of a new product called Geopulse Geotag, the company said yesterday. Geopulse Geotag is a "reverse geocoder", which helps with geographic labeling of images, messages, events, and more created on mobile devices. According to Factual, Dropbox is using the new product in Carousel by Drobox, its photo gallery product, which will show users where photos and videos were taken. TasteMade, which lets consume (More info...)
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ViaSat Expands In ArizonaCarlsbad-based wireless networking and satellite technology developer ViaSat says that it is in a big expansion at its facilities in Arizona, and is in the midst of building a new, 116,000 square foot campus for its operations there. According to ViaSat, the new campus, at the Arizona State University Research Park in Tempe, will include a two story office building, a manufacturing building, and more, and will initially support as many as 350 employees, with another future increase slated to all (More info...)
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CheckAlt Scores Four New Credit Union CustomersLos Angeles-based CheckAlt, the developer of payment processing technology led by serial entrepreneur Shai Stern, said this week that it has signed on four new credit union customers for its mobile deposit technology. Financial impact of the win was not announced. CheckAlt said it signed up University & Community Federal Credit Union; Legal Community Credit Union of Colorado; Jordan Federal Credit Union; and Gulf Coast Community Federal Credit Union, all of whom are using its technology inconjun (More info...)
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IDrive Targets Enterprise Linux BackupLos Angeles-based online backup provider IDrive, which is led by Raghu Kulkarni, said Thursday that it has launched a new service specifically targeting the enterprise market. The company said its new IDrive DataCenter service provides enterprise level, cloud backup of Linux servers, and is aimed at data center and hosting companies. The company said the new service lets customers make automatic, scheduled backups, supports 256-bit AES encryption, and more. The company said the new offering is i (More info...)
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Conversant Hires Former Bing Shopping ExecutiveWestlake Village-based Conversant, the online advertising and marketing technology company which was until recently known as ValueClick, has hired on the former head of Bing Shopping as a VP. Conversant said this week it has named Raju Malhotra as Senior Vice President of Products, to drive its product strategy. Malhotra was previously at Centro, and also served at Microsoft leading product strategy and the launch of Bing Shopping. He also has served at McKinsey as a management consultant. Conve (More info...)
posted on Friday, August 15, 2014(Full story)