Tuesday, April 14, 2015


Report: Majority of Snapchat's Audience Are Millenials
It should not be a surprise to users of Snapchat, however, a new report confirms that the majority of Snapchat's audience are Millenials. According to the U.S. Digital Future in Focus Report, released by comScore this week, 71 percent of Snapchat's adult audience are Millenials, between the ages of 18 to 34 years old, with 45 of its users being between 18 to 24 years old. comScore aid it found that Snapchat was the youngest social network among the ones it tracks. Among other tidbits from the re (More info...)
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SpaceX Successfully Launches Falcon 9 Into Space, Again
Hawthorne-based SpaceX has delivered another payload into space, successfully launching its sixth, commercial resupply mission to the International Space Station Tuesday afternoon. SpaceX successfully launched the Dragon spacecraft into orbit, deploying the vehicle's solar panels, in preparation for docking with the ISS later this week. SpaceX has not yet reported on the success or failure of its reusable rocket landing test, which it hoped to land on a floating platform in the ocean, however, S (More info...)
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eHarmony Rolls Android Wear App
Santa Monica-based online matchmaking service eHarmony is jumping into the smart watch market, saying today that it has launched its mobile app for Android Wear and Samsung Gear S. According to eHarmony, the move is a part of the shift by the company to a "mobile-first" product development process. eHarmony said the app will display notifications that are sync'd with a user's phone, allowing users to see a match's name, age, location, photos, and messages. eHarmony already offers up Android and (More info...)
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Rocket Lab: We're Creating A Battery Powered Rocket
Los Angeles- and New Zealand-based aerospace startup Rocket Lab has unveiled its approach to delivering small satellites into space: new, battery powered rockets. The startup--which is backed by Khosla Ventures, K1W1, Bessemer Venture Partners and Lockheed Martin--claims it has created new technology which uses high-performance brushless DC electric motors and lithium-polymer batteries to drive payloads into space. The company says its technology--being incorporated into its "Electron" small orb (More info...)
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SpaceX Scrubs Latest Launch, Tries Again Today
Hawthorne-based SpaceX scrubbed its first launch attempt in its latest mission to the International Space Station on Monday due to weather, saying that the next launch opportunity for the Dragon is today at 1:10 p.m. SpaceX is launching another, Commercial Resupply (CRS) mission to the International Space Station from Cape Canaveral, Florida, and will also attempt a landing of its reusable rocket booster on a small platform out at sea. SpaceX has so far launched six, successful missions to the I (More info...)
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TrueCar Launches #DogsInCars Hashtag Charity Campaign
Santa Monica-based TrueCar is launched a new, social promotion Monday, where the company will donate $1 for every time someone uses its hashtag #DogsInCars--part of an advertising push by the company. According to TrueCar, it will donate $1 for every time the #DogsInCars hashtag is used in an Instagram photo, up to $50,000, to the Best Friends Animal Society. The charity effort is part of TrueCar's currently running TV ad spots, all of which revolve around dogs in cars.
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WorldViz Gets Funding From Intel
Santa Barbara-based WorldViz, a developer of virtual reality software, said this morning that it has raised a Series A funding round from Intel. Financial details of the funding were not announced. According to the company, it is developing virtual reality applications aimed at the enterprise market. WorldViz is led by Andy Beall, and was founded in 2002. WorldViz offers up a number of tools and services for creating virtual reality applications, which it says are used by more than 1,500 Fortune (More info...)
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ZipRecruiter Launches TV Ad Campaign
Santa Monica-based hiring software developer ZipRecruiter, which is led by Ian Siegel, is embarking on a big television advertising campaign, the company said Monday. ZipRecruiter said it would be running a mix of 60-second, 30-second, and 15-second spots nationally on cable and online. ZipRecruiter did not say how much it is investing in the television advertising campaign. The company did say that the ads were developed by the company by Santa Monica-based agency Tiny Rebellion.
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Pulse Electronics Goes To Oaktree
San Diego-based Pulse Electronics, which develops electronic components in the wireless communication, power management, military and aerospace, and other industries, has been acquired by private equity investor Oaktree Capital Management. The two companies said that the deal was worth $17.0M, and gives Oaktree 100% ownership of Pulse Electronics. As a part of the deal, Pulse will be delisted from the public markets. Pulse was advised by Dentons US LLP, and Oaktree was advised by Paul, Weiss, Ri (More info...)
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CBRE Buys Environmental Systems Inc.
Los Angeles-based commercial real estate services and investor CBRE said this morning that it has acquired Environmental Systems, Inc. (ESI), a system integrator and provider of energy management services. Financial details of the acquisition were not disclosed. CBRE said that ESI provides managed services to help commercial property owners to remotely monitor and analyze energy usage in their buildings. ESI apparently manages over 180 million square feet of facilities at over 2,800 sites throu (More info...)
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