San Diego-based OpenCandy, which is developing products to help software publisher increase downloads and sales of their products, said Thursday that it has signed up PDF software firm PrimoPDF as a customer. According to OpenCandy, PrimoPDF is using the firm to help users discover other compelling applications when their software is being installed. The deal will generate revenue for PrimoPDF, which is a free tool that allows users to create PDF files on Windows machines. OpenCandy is headed by Darrius Thompson, and staffed with ex-DivX employees; the firm has raised funding from Bessemer Venture Partners and O'Reilly AlphaTech Ventures, along with DivX founder Jordan Greenhall and LinkedIn founder Reid Hoffman.
Top NewsThursday, October 1, 2009
OpenCandy Links With Software Publisher