Pasadena-based OpenX, the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. The firm said that the new platform is being used by customers such as Groupon, Orange-France Telecom Group, and Excite Japan. OpenX said the updated software includes such features as real-time ad bidding, more control by publishers over ad quality and pricing, new APIs, and other features. OpenX is headed by Tim Cadogan.
Top NewsTuesday, February 8, 2011
OpenX Launches New Ad Platform, Powers Groupon