Friday, January 26, 2018

Overwatch League Adds New Sponsors

The Overwatch League has added two new brands to its list of partners on Friday, saying it has added T-Mobile and Sour Patch Kids to its list of major sponsors--a list that already includes HP, Intel, and Toyota. The professional e-sports league said T-Mobile becomes the "official wireless provider" for the Overwatch League in the United States, and will be the exclusive title sponsor of the Overwatch League Regular Season MVP and Finals MVP awards. Sour Patch Kids--the sour candy brand--said it will bring fans content on a livestream, and also provide a branded experience, digital-board messaging, branded thundersticks to cheer on their favorite teams, and free Sour Patch Kids at Overwatch's matches. Financial details of the new sponsorships were not announced.