Altadena-based Perfect Market, which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Barrett joins from Tribune Interactive, where he was Executive Vice President heading up latimes.com, chicagotribute.com, baltimoresun.com, and the newspaper publisher's other online properties. He has also served at The FeedRoom, and was also a journalist at the News & Observer of Raleigh, North Carolina. Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content.