Tuesday, August 20, 2013

PriceGrabber Buys Snapette

Los Angeles-based comparison shopping site PriceGrabber has acquired Snapette, the developer of a fashion-focused social website and mobile app. Financial terms of the buy were not disclosed. Snapette develops a location-based shopping app, which features fashionable products from local retailers. According to PriceGrabber, it will use the acquisition to bolster its mobile e-commerce efforts and to reach fashion shoppers. Snapette says it currently has over 1.5 million users.