Friday, June 22, 2007
QUALCOMM Inks Content Deals
San Diego-based wireless technology developer QUALCOMM has inked a number of content deals, saying Thursday that it has work with MLB Advanced Media, the interactive arm of Major League Baseball, and Warner Music Group on two separate content initiatives. QUALCOMM and LMB said they will use QUALCOMM's BrandXtend Signature Solution, a product which allows content providers to deliver content to mobile devices, to offer baseball content. QUALCOMM and Warner said that Warner will be developing a series of over-the-air, downloadable, artist-branded themes for mobile phones using QUALCOMM's uiONE technology.