ReachLocal Buys Daily Deals Firm

Woodland Hills-based ReachLocal said Tuesday afternoon that it is acquiring New York-based, a provider of daily deals. ReachLocal said it would pay approximately $10M for DealOn Media LLC, which offers up local deals businesses in 18 markets across the U.S., a white labeled and co-branded deals platform, and an online exchange for trading deals with other deal sites. DealOn was founded in 2009. ReachLocal said it would use the buy to help it become the premier source of deals from local merchants to publishers.