Beverly Hills-based RealD, which develops 3D projection technology used in the showing of 3D movies, has set its estimated IPO pricing range at between $13.00 and $15.00 per share, according to an updated S-1 by the firm. RealD, which is looking to IPO on the New York Stock Exchange as RLD, said it will offer 10.75M shares of its common stock in its offering, which would raise up to $161M in the IPO for the firm and its shareholders. RealD's IPO is being underwritten by J.P. Morgan Securities and Piper Jaffray & Co., and the firm's major backer is Shamrock Capital.