Wednesday, October 27, 2010

RingRevenue Claims Record Mobile Growth

Santa Barbara-based RingRevenue, the developer of pay-per-call technology and performance marketing products, said today that it is seeing "record" mobile campaign growth. The firm said that in the third quarter, its call volumes were up more than 500 percent versus the first quarter of the year. The firm did not give actual call volumes. RingRevenue, which is run by Jason Spievak, allows companies to credit affiliates for phone call leads, similar to pay-per-click or conversion efforts online. RingRevenue's technology can generate and track unique toll free and local phone numbers in order to track sales leads. The firm said the growth at the firm is being driven by mobile campaigns, with more than 50 percent of calls coming via mobile marketing efforts.