Thursday, January 28, 2010

RingRevenue Powers New Ad Firm

Santa Barbara-based RingRevenue, the pay-per-call technology firm headed by Jason Spievak, is powering a new direct response marketer, As Seen Everywhere, also based in Santa Barbara, the two firms said today. According to the firms, As Seen Everywherewill provide multi-channel, pay-for-performance advertising. The new firm will offer pay-for-performance ads on television, radio, print, and online, including mobile phones, social media, and more. The two companies said that RingRevenue's technology is being used to create dedicated toll-free phone numbers and URLs to track consumer response to specific ad campaigns. RingRevenue is venture backed by GRP Partners, Rincon Venture Partners, and Great Pacific Capital. Spievak is the former CFO of Callwave.