Rubicon Project Gets Win In Middle East

Los Angeles-based online advertising marketplace operator Rubicon Project has scored a win in the Middle East, with Dubai-based Digital Media Services (DMS). Rubicon said that DMS is the digital arm of the Middle East's largest media representation house, Choueiri Group. Financial impact of the deal was not announced. DMS provides access to over 120 million users, according to Rubicon Project. Rubicon said it will offer up its programmatic marketplace and technology to deliver mobile, display and video inventory for advertisers throughout MENA (Middle East and North Africa).