Los Angeles-based The Rubicon Project, which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. The new software expands Rubicon's product from optimizing remnant ad network impressions, and into the domain of managing direct and in-house advertising. The firm said that the REVV product--targeted at premium Web publishers--now gives publishers control of non-guaranteed inventory, ability to manage sales rights by geography and other parameters, as well as continuing to optimize network ads, among other new features.
Top NewsWednesday, October 7, 2009
Rubicon Project Launches New Technology Platform