Santa Monica-based Rubicon Project, the online ad network optimization firm headed by Frank Addante, is planning a major technology upgrade Wednesday. According to a note sent to its publishers, the firm is unveiling a technology it is calling REVV for Publishers Wednesday. The company said that the new technology--which the company described as "new technology from the ground up"--is engineered to "accelerate revenue" for the Web's largest publishers. No details on the exact upgrades to the service have been released, but Rubicon has been making a major push on Twitter and elsewhere to sign up premium publishers. Rubicon said it is migrating user accounts today and tomorrow ahead of its launch.
Top NewsMonday, October 5, 2009
Rubicon Project Plans Major Technology Upgrade