Tuesday, February 16, 2010

Rubicon Updates Publisher Tool

Los Angeles-based Rubicon Project, which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. Rubicon--which is backed by a health $42M in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund--said the new software includes such features as allowing publishers to screen ads being shown on their web sites, ability to see what kinds of ads will show on their sites depending on which countries web visitors are visiting from, and more.