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Search Engine Use Surges

A new study released by the Pew Internet and American Life project shows that search engine use has surged in the last year, with over 60 million American adults using search engines on a given day. The report said that search engine use has risen from 30% to 41% of the internet-use population each day. Search engine usage is catching up to email use, which has about 52% of users using email on a given day. The Pew report also highlighted Comscore results which showed an increase in use of search engines for local search tools. According to the study, the top ranking uses of the Internet are now email (used by 77% of users each day), search engines (63%), reading news (46%), and job related research (29%). Reading blogs is still a minor usage, with only 3% of users accessing blogs during a typical day.


 

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