San Diego-based Service-now.com said that it has raised a first round of funding from JMI Equity Fund. The provider of online, web-based IT service and asset management solutions said that the Series A funding will be used to fund its sales and marketing efforts. Service-now.com is providing incident, problem, change and asset management tools online through a subscription service. The five person company is headed by Fred Luddy, former CTO of Peregrine Systems.