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Head of CRM Marketing
Thrive Market

Thrive Market is a membership e-commerce platform on a mission to make the world’s highest quality natural and organic products available for every American family. For $60/year, Thrive members get access to their favorite healthy snacks, supplements, home, beauty, and baby products at 30-50% off retail value—all shipped to their front door. As part of our Thrive Gives initiative, each paid membership on the site also sponsors a free membership for a low-income family.

Since launching in November 2014, Thrive Market has become the fastest growing company in the natural and organic space ever. The business has expanded to serve nearly 400,000 paid members and has become the largest seller, online or off, of exclusively non­-GMO food in the country. With its proprietary network of over 300 influencer investors, privileged relationships with 500+ of the top natural and organic brands, and in­-house expertise in data science, brand building, and viral content, Thrive is poised to become the leader in natural and organic CPG retail, a $50B market growing at 12% a year, over the next decade.

THE ROLE, PURPOSE AND CONTEXT

Effective Customer Relationship Management is vital to nurturing, enhancing, and growing Thrive’s membership base. We take a data-driven, life-cycle relevant approach to develop deeper understanding of members and better serve their needs, increase engagement, ensure retention, and drive sales growth (frequency and average order value). This role is responsible for all aspects of CRM at Thrive Market including campaign design, testing, reporting, and optimization. The Head of CRM works alongside other key marketing leaders of Acquisition, Partnerships, and Brand Strategy; and reports to the Chief Marketing Officer.

Responsibilities

Applies deep knowledge, technical skill, and insight to develop strategies to maximize customer lifetime value. Defines and solves functional and operational problems that arise in the design, build, and management of successful CRM strategies leveraging all relevant channels such as email, mobile, direct mail, social, etc.
Defines KPI’s to evaluate successful customer relationship management according to established business goals. Works within budgetary guidelines to develop successful CRM strategies and productive campaigns in partnership with Merchandising and Product teams.
Thinks strategically and adapts to ever-changing business conditions and priorities.
Defines and leads the CRM team to high engagement and successful outcomes. Builds, embodies, and is a standard bearer of the company culture.
Influences and collaborates within Marketing and across the company to link business requirements with creative possibilities.
Partner with our Data Strategy team to conduct analyses and regularly report on key metrics
Demonstrates well-developed judgment and maturity when interacting with peers, colleagues, reports and partners.
Has very strong interpersonal and written communications skills. Leads small group discussions and presents to large company assemblies. Is recognized by people at all levels as a credible leader based on performance, scope of responsibility, and sound judgment.


Qualifications

6-10 years of progressive and relevant experience with 3+ years of successful performance in a leadership or management role.
Previous experience in a CRM role at an eCommerce company
BS/BA degree required; Master’s degree a plus

Type:Full Time
Location:US - Los Angeles, CA
Salary:
Contact:Thrive Market
http:­/­/thrivemarketjobs­.com­/job_posting­.html?id=307c182c-4a4d-4d56-a746-5da2c560bc8c


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