SodaHead.com said Wednesday that the firm is switching from its Q&A focus to become a "social newspaper" site. We talked with Jason Feffer, the firm's CEO, and asked him three quick questions about the switch:

Why the switch to the new "social newspaper" idea?

Jason Feffer: SodaHead.com evolved into the best place on the web for people to express, discover and connect their opinions. SodaHeads – as we affectionately call our members – blog and ask questions regarding breaking news and the hottest topics of the day. (Read the rest...)