SodaHead Ties With Google Analytics

Los Angeles-based SodaHead, the online social discussion and voting site, is one of the launch partners for the new Google Analytics Social Media features, Google said this week. Google said that it is launching new, Social reports within Google Analytics which helps businesses understand traffic coming from social media sites, and how they related to conversions for advertisers. SodaHead, which was co-founded by former MySpace exec Jason Feffer, was one of nearly two dozen social sites who partnered with Google on the feature. Other sites providing their information include Reddit, Disqus, Delicious, and Meetup.