Sometrics Launches New Product

Los Angeles-based Sometrics, the venture backed developer of analytics products for the social networking and social media industry, has launched another product, the firm announced this morning. The firm said it has launched what it is calling a "virtual currency platform" to handle virtual currency. The firm said the new product will manage virtual currency from Super Rewards, Offerpal, and SocialMedia Networks. Virtual currency is "virtual" money being paid to users of social networking sites like Facebook for providing information and lead forms; that virtual money can be used to buy items or pay for games and other entertainment from game developers. Sometrics said its system will measure and report on revenue, compeltion rates, and demographic details of those "virtual currency" programs. Sometrics is venture backed by The Mail Room Fund, as well as AT&T and Greycroft Partners.


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