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Sometrics Launches Virtual Goods Marketplace

Los Angeles-based Sometrics is jumping into the virtual goods marketplace, saying today that it has launched a new site called GameCoins.com, which it says will serve as a marketplace for virtual goods. Sometrics said the new site will allow gamers a place to both interact with other gamers, as well as earn virtual goods and currency from advertisers. The company explained that the new site will allow gamers to earn virtual currently on massively multipler online games, virtual worlds, and social games by completing advertiser offers. Sometrics is headed by Ian Swanson, and venture backed by Steamboat Ventures, Greycroft Partners, AT&T, and The Mail Room Fund.