Thursday, June 14, 2012

The Collective Buys Metacafe

Hollywood management agency The Collective has acquired online video sharing site Metacafe, according to reports this morning from AllthingsD. The report did not uncover any financial details of the deal, but said The Collective is acquiring Metacafe for its infrastructure and sales team. The Collective is the firm that represents Annoying Orange, Fred and IJustine, FreddieW, and other YouTube stars. The Collective says it is creating a "powerhouse production house for the online age" via its Collective Digital Studio (CDS) arm.