Tuesday, April 29, 2008
The Search Agency Gets Private Equity Investment
Santa Monica-based The Search Agency, a provider of search engine marketing and search engine optimization, said yesterday that it has received a strategic investment from private equity firm JMI Equity. Financial terms of the deal were not disclosed. Peter Arrowsmith, a General Partner at JMI, has joined the firm's board of directors alongside the investment. The Search Agency provides SEM and SEO services to online advertisers. The firm said it will use the investment to expand its sales and marketing, along with research and development of its technology. The Search Agency was represented by Stubbs, Alderton & Markiles; RBC Capital Markets was the placement agent in the deal; and JMI Equity was advised by Goodwin Procter LLP.