Tuesday, July 12, 2022

The Trade Desk Inks Major Ad Deal With Disney

Ventura-based The Trade Desk, which develops advertising automation tools, has inked a major deal with Disney, to power ad matching on Disney's websites. According to a report from Axios, the deal will allow brands to automate their ads across Disney properties, allowing Disney to sell more ads at scale. Financial details of the deal were not annoucned.