Hollywood-based TheWrap.com, a new online news site focused on entertainment and media, said it launched today, backed by venture capital firm Maveron. Maveron is a Seattle-based venture capital firm headed by Starbucks CEO Howard Schultz and Dan Levitan. According to the firm, it will feature original reporting, "curated news", and contributions from insiders in the entertainment industry. Amount of the financing from Maveron was not disclosed. The firm is headed by Sharon Waxman, former Hollywood correspondent for the New York Times. More information »