Monday, November 1, 2010
THQ, WWE Expand Marketing Efforts
Agoura Hills-based videogame maker THQ, and World Wrestling Entertainment (WWE), said this morning they are in a new marketing agreement. The two companies said that WWE-branded video games developed by THQ will be integrated into events, pay-per view and television sponsorships, magazines, and other WWE properties. According to the firms, the deal also includes the addition of interactive gaming kiosks at 40 WWE live events. Financial details of the deal were not disclosed, however, the firms said the deal "significantly expands" the marketing around individual WWE video games created by THQ.