Los Angeles-based Total Immersion and trading card firm Topps has unveiled the first augmented reality cards from a deal the firms struck in March. According to the firms, "Topps 3D Live" football trading cards are now available, which link physical cards from Topps with a virtual online sports community, toppstown, run by Topps. The two firms have taken Total Immersion's technology--which allows for projecting "augmented reality" images onto a live video stream--and applied it to the trading cards, where quarterbacks will "pop up" from specific cards as part of additional features on Topps' web site.
Top NewsWednesday, September 23, 2009
Total Immersion, Topps Unveil Augmented Reality Cards