Santa Monica-based TrueCar reported today that it has named Pat Watson as its new Vice President, Industry Relations. Watson was previously Executive Vice President and Chief Executive Officer of the South Carolina Automobile Dealers Association, in Columbia, SC. Watson had been at the association for 39 years. TrueCar said the move will go towards strengthening its relationships with the industry. It's a smart move for the firm, which has been battling some in the auto industry over its service, which have made automotive pricing much more transparent--and far more competitive--for auto dealers. That has not necessarily been received positively by the industry, which has pushed back with laws affecting its pricing model in a number of states.