Santa Monica-based TrueCar announced today that it has snagged an executive from Edmunds.com for its new Vice President of Product Management. TrueCar said that Damon Cleckler has joined the firm in the position, after serving as executive director of product management at Edmunds.com, where he helped develops Edmunds "True Market Value" and "New Car Finder" products. The company said Cleckler will work on aiding in development of car pricing tools on the site. Cleckler has also served at Stamps.com. TrueCar is a car pricing site which was spun out of automotive software firm Zag; the firm is venture backed by Anthem Venture Partners, Global Retail Partners, and Capricorn.