Woodland Hills-based United Online is launching a big push of its newly renamed Memory Lane business. According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. MemoryLane was, until recently, Classmates.com. United Online said in February that it had refocused Classmates into Memory Lane, a new site focused on nostalgic magazines, newsreels, high school yearbooks, and other information. The shift came as Classmates--originally focused on connecting users to old high school classmates--essentially became obsolete in a world of social networking sites. Optimus said United Online started running their commercial spots this week, on national cable, syndication, and network TV.
Top NewsFriday, March 25, 2011
United Online In Big Memory Lane Push