United Sample Becomes uSamp

Encino-based United Sample, the online polling and sampling firm headed by former goZing founders Matt Dusig and Gregg Lavin, has renamed itself uSamp, the firm said Tuesday. Dusig and Lavin started United Sample in 2008, a few years after selling goZing to Greenfield Online in 2005. The firm is backed by Greycroft Partners and DFJ Frontier.