Two local online advertising businesses--Westlake Village-based ValueClick, and Irvine-based Specific Media--are showing growth in the latest comScore ranking of advertising networks. According to comScore, which analyzes Internet traffic and e-commerce statistics, ValueClick is now number five, and Specific Media number six, in the top online ad networks--just behind Platform-A, Yahoo, and Google. comScore said that ValueClick grew 14 percent year to year in total unique visitors, to 160,307,000 total uniques for April, and Specific Media grew 9 percent, to 158,012,000 unique visitors for the month. The two are just behind Google, which had 164.5M uniques for April.
Top NewsWednesday, May 20, 2009
ValueClick, Specific Media Rise In Ad Network Rankings