San Diego-based WebSideStory has added two new executives. The firm said that Ron Hegli has joined the company as Vice President of Engineering, and Shaun Lowry as VP Sales for the Western U.S. Hegli was most recently at Akonix Systems, and also served as VP of Engineering for Websense. Lowry has served at competitors Omniture and WebTrends. WebSideStory is a provider of web analytics applications used to analyze web site traffic and e-commerce.