Monday, March 11, 2013
WhatRunsWhere Targets Ads On Android
Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running into mobile apps for the Android operating system. According to the startup, it lets advertisers figure out what specific ads are running, who is selling ads, and other information on competitors, to help them figure out their own mobile ad campaigns.
Pricing on the new tool was not announced. WhatRunsWhere is headed by Max Teitelbaum. The firm said the mobile products come thanks to its August 2012 acquisition of mobile ad measurement startup Mobile Ad Spy.