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Zefr Names Chief AI Officer

Los Angeles-based Zefr, which provides brand safety technology, says it has named Jon Morra as the company's new Chief AI Officer. The company said Morra will "spearhead the integration of emerging AI technologies, including Large Language Models, advanced computer vision techniques, and video analysis" into its technology stack. Mora has been at Zefr since 2016. Zefr said Morra has a Ph.D. in Biomedical Engineering, and also served at eHarmony.