ZEFR Names New VPs

Venice-based ZEFR said Thursday that it has named a new set of VPs. According to the company, it has named Rick Song as its new Global Head of Media Solutions Sales, and named Michael Saperstein as Head of Media Sales (East, Central, Canada). Song was previously Executive Vice President at Clear Channel Media + Entertainment, and Saperstein is a former Vice President from Machinima. ZEFR is venture backed by Institutional Venture Partners (IVP), U.S. Venture Partners, Shasta Ventures, First Round Capital and Richmond Park Partners; the company recently raised $30M in a funding round.