Friday, June 12, 2015

Ad Tech Falls Out Of Favor, Says Report

Venture capitalists, who once were pouring money into the advertising technology area, have shut off the spigot for ad tech--according to an article in the WSJ this week. Ad tech companies, once the darling of Sand Hill Road, are having a hard time even getting a meeting, according to the report. Advertising technology startups have been among the biggest areas of startup growth in Southern California, and in particular Silicon Beach, which is the home of such companies as Rubicon Project, OpenX, SHIFT, and many other ad tech companies. Wallet photo courtesy of Nick Klein, via Flickr.

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