Monday, June 11, 2012
Autobytel to Provide Auto Content For Scripps
Irvine-based automotive information provider Autobytel said this morning that it has signed a deal with publisher The E.W. Scripps Company, to provide its automotive content on the web sites of Scripps' television stations across thirteen major markets. Financial details of the deal were not disclosed. The two said that Autobytel's in-depth automotive information will be added to the websites of the various stations, none of which had automotive sections before the deal. The deal also calls for Autobytel to work with those local television stations to also develop content for the various local markets served by each site.