Monday, October 28, 2019

Beyond Meat Inks Deal With Denny's For Beyond Burger

El Segundo-based Beyond Meat, the developer of plant-based, meat alternatives, has inked a deal with Denny's to launch a new menu item, Denny's Beyond Burger, starting in Los Angeles. Financial details of the deal were not announced. Denny's said the new burger is already available at all Los Angeles area restaurants. In addition, in a promotion, Denny's said that guests can receive a free Beyond Burger with a purchase of any beverage at any of its Los Angeles area restaurants between 4pm and 7pm on Halloween. Denny's plans to roll out the Denny's Beyond Burger nationwide in 2020, according to the company.