Wednesday, February 17, 2010

Blizzard Entertainment Gives $1.1M To Make-A-Wish Foundation

Demonstrating the sheer money making power of the online gaming space, Irvine-based Blizzard Entertainment is making a $1.1M donation to the Make-A-Wish Foundation, the nonprofit which helps to grant wishes to children with life-threatening medical conditions. According to the Make-A-Wish-Foundation, the donation is part of an effort run by Blizzard for two months--November and December--within the firm's massively multiplayer online game, World of Warcraft, where the firm designated 50 percent of total sales of a special in-game pet, the Pandaren Monk, towards the charity. Blizzard Entertainment is a division of Activision Blizzard.

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