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BMOXI Launches Self-Care App For Girls

Laguna Beach-based BMOXI said this morning that it has launched a new self-care app aimed at Gen Z girls. According to the company, it offers up an anonymous forum which allows Gen Z girls to discuss "important teen-related issues, find valuable information and address adolescent hurdles". According to the company, the company uses teen and college aged "BMOXI Ambassadors" to deliver information and insights from experts, including school counselors and adolescent psychologists. The CEO of BMOXI is Shawn Haydel. The company says it is currently offering up a "minimal viable product" version of its app on Apple and Android.