Friday, November 6, 2009

Break.com, Yoostar In Joint Promotion

Los Angeles-based Break Media, which operates a network of male-centric content web sites, said today that it has linked with home entertainment system company Yoostar in a promotion. According to Break,it is teaming up with Yoostar for a special, featured channel on the site focused on the "Yoostar Casting Tour" competition. Entrants into the competition use Yoostar's system to insert themselves into a movie or television scene to act with or replace original actors, to win walk-on roles to a 2010 Lionsgate film and other prizes. The finalists from the event will be uploaded onto a contest site on Break.com, which will also film and include interviews, a special webisode, and other content. Financial details of the deal were not disclosed.

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