Wednesday, June 13, 2012

Break Media Analyzes Men With New Site

What makes men tick? Los Angeles-based online publisher Break Media is delving into that question this morning with the launch of a new site, called Acumen, focused on pulling insights and analysis on the behavior and trends driven by men. Break said the new site is designed as a new tool for brand marketers, to help them gain "actionable intelligence" about the male demographic. The new site and research is garnered from Break Media's various male-focused websites, as well as third party studies, and more. The site features "Trend pieces" from Break's editorial staff, as well as other content focused on helping brands understand male trends. Break Media also said it will be running an ongoing, R&D panel of several thousand men for its new site.

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