Wednesday, June 23, 2010
Break Media Expands Into New Ad Verticals
Los Angeles-based Break Media, the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. The firm said the addition of the new verticals and a number of premium partners brings its reach to nearly 110 million people worldwide. Among the new sites joining Break's advertising network are Justin.tv, RedOrbit.com, Spil Games, and WeGame.com. New verticals in its network include Business/Finance, College, Auto, Travel, Shopping, Parenting and Gaming sites. Break has been making a big push into providing video advertising across not just its own content and media sites, but also to third party publishers.