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Bridg Names New CTO

Los Angeles-based Bridg has named a new CTO, saying today that Rony Sawdayi has been appointed as Chief Technology Officer. Sawdayi was previously Vice President of Engineering at Bizrate Insights Inc. Bridg said that Sawdayi will report to Amit Jain, the company's CEO. Bridg develops software that uses point-of-sale (POS) data to drive personalized marketing campaigns. Bridg is backed by March Capital Partners, Morpheus Ventures, NextEquity Partners and Visa.