Wednesday, March 7, 2018

Bumble Sponsors LA Clippers Jerseys

In an interesting sponsorship move, dating app developer Bumble and the L.A. Clippers basketball team said that the two are in a partnership deal, which will feature Bumble's logo on the Clippers uniform. Bumble--a female-centric dating and social networking app, where women make the first move and control who they interact with on the platform--said the move is part of a campaign to partner with companies that "pledge to advance workplace equality". Financial details of the sponsorship deal were not announced. Bumble said its efforts will not only include the "Empowerment Badge" logo on the team uniforms, but also efforts that are part of the Clippers' community initiatives, to "strengthen the skills, confidence and knowledge necessary for young women to achieve their full potential."

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