Tuesday, October 26, 2021

Cameo Buys Represent

Los Angeles-based Cameo, which lets people pay for personalized celebrity videos and endorsements, has acquired another, Los Angeles company, Represent. Financial details of the buy were not announced. Represent operates e-commerce sites for celebrity clients, and counts such clients as Arnold Schwarzenegger, Leonardo DiCaprio, Ed Sheeran, Jennifer Lopez, and Kendall Jenner, among many others. Represent was founded in 2014. Cameo--worth now over $1 bihllion--is backed by Amazon, Google, UTA, and others. Cameo is led by co-founder and CEO Steven Galanis.

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